Her Majesty Queen Rania’s video on stereotypes currently stands at 1.13 Million page views, That’s 110 thousands views a day since the date its been added on March 30th, with 34 Honors, 20 Video responses and 3716 comments, Now thats impressive!

Setting that aside, it is clear that what Queen Rania is doing is remarkable, not only on a domestic level, but internationally as well. very rarely do we see world leaders or high profile people reach out to the public in such a manner. What Her Majesty is doing is invaluable, and her aim is to bridge and link people and communities together, something we desperately need these days in light of the onslaught of the western media against the Arab world.

The problem with with our Media is that it is targeted towards ourselves and not the other, In order to get your point across and make your voice be heard you need to address the other directly through channels that are sure to reach their people, those who matter. I doubt it that any significant part of the American or European public concern themselves with watching Al-Jazeera or Al-Arabiya or any of the other various Arabic news networks That broadcast mainly domestically and aimed primarily at the people of the region. This kind of approach is pointless. Thankfully in this time and age the Internet has provided a much better way of communication that is sure to attract attention and deliver the message directly without any interference or distortion, Which is exactly what Her Majesty has done and used wisely through her youtube channel.

There is no denying that Her Majesty is not only a Queen by title but also by right, she is indeed a Queen of what she does, her efforts both locally and Internationally testify to that, she is renowned for her philanthropic work. She has pushed for education reform, fighting for better school facilities and mandatory English language training. She is also an enthusiastic supporter of the micro-fund movement which provides financial assistance to would-be entrepreneurs. In 2003, she was elected to the Board of Directors of the International Criminal Court’s Trust Fund for Victims, She has traveled to a great number of countries in representation of Jordan and to contribute to worldwide causes. Some of these are the United States, India, Kuwait, France, South Africa, Greece, The Netherlands, Great Britain, Morocco, Italy, The Vatican. She is involved with many local and international organizations such as:
- Arab Women’s Summit
- Jordan Cancer Society
- National Team for Family Safety
- Dar Al Aman Child Safety Center (center for abused and neglected children, the first of its kind in the Middle East)
- World Economic Forum (Foundation Board member) In 2004, Queen Rania chaired the nomination committee for the newly-founded Forum of Young Global Leaders, associated with the World Economic Forum.
- United Nations Foundation
- UN Children’s Fund (particularly the Global Leadership Initiative)
- The Vaccine Fund (board member since 2002)
- International Youth Foundation
And Many others.

And most recently of course, her newly created youtube channel, some might argue that Her Majesty surely can’t hope to change the world with a couple of videos. but it is never the less a step in the right direction, and an initiative that is highly effective, and the numbers prove it. Using the web as a Medium of communication as opposed to directed Media, be it TV, Radio or the Newspapers has proved its worth and success. even though putting oneself on the line and in direct contact with the public can sometimes be difficult to manage, it does show courage and wisdom and an approach that is efficient and consistent with this new digital age.

Posted: 04|10|08 at 9:42 am. Filed under: Culture, Internet, Social.
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